Anyone else think a decentralized banner/link exchange standard is a good idea?

If you want to encourage your visitors to also visit somebody else's site, you should be able to do that by copying a single URL they provide. No third party needed.

That URL would point to a JSON document or something with the info you need to show link banners of various sizes. It could also list other sites you might want to support.

We could replace ads with a free and easy way to support each other.

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